Marketing Planning Intern - Alo Yoga

About the job

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

OVERVIEW

Are you interested in how large-scale brand campaigns and seasonal marketing moments come together? As a Marketing Planning Intern, you will support the end-to-end planning and execution of ALO’s seasonal go-to-market process. This role offers hands-on exposure to integrated marketing planning, cross-functional collaboration, and creative operations within a fast-paced, high-growth environment.

Working closely with the Marketing Planning team, you will help organize timelines, support campaign briefing, assist with planning documentation, and contribute to cross-functional coordination across Brand, Creative, and Channel teams. This internship is ideal for someone interested in integrated marketing, campaign planning, and how strategy translates into execution across a global brand.

The ALO internship program starts June 8th and ends July 31st. Interns will be working 40 hours per week at our Beverly Hills HQ. At the end of the internship, interns will complete a capstone project focused on one key planning or campaign topic that highlights their learnings, contributions, and impact.

RESPONSIBILITIES
Seasonal Marketing Planning Support

• Support the seasonal go-to-market planning process by assisting with timelines, calendars, and key milestone tracking

• Help organize and maintain seasonal planning documents, campaign trackers, and internal resources

• Assist in preparing integrated marketing briefs based on business objectives and campaign needs
  
  

Cross-Functional Coordination

• Support coordination between Marketing Planning, Brand, Creative, and Channel teams by helping prepare meeting agendas, notes, and follow-ups

• Assist in gathering inputs from stakeholders to support creative development and campaign execution

• Help ensure teams are aligned on key deliverables and timing across marketing touchpoints
  

Creative & Campaign Enablement

• Support Creative team needs by assisting with photoshoot planning documentation, including shot list organization and asset tracking

• Help organize campaign toolkits and materials to support channel go-to-market readiness

• Assist with validating that campaign assets and deliverables align with seasonal narratives

Research & Process Support

• Conduct market, trend, and competitive research to support seasonal planning and campaign strategy

• Assist with identifying opportunities to improve organization, workflows, and planning processes

• Support ad-hoc projects related to marketing operations and planning initiatives
  

QUALIFICATIONS

• Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field

• Strong interest in integrated marketing, campaign planning, brand strategy, and creative operations

• Highly organized with strong attention to detail and the ability to manage multiple workstreams

• Strong written and verbal communication skills

• Proficiency in Microsoft Office (Excel, PowerPoint); experience with project management or planning tools is a plus

• Collaborative mindset with curiosity to learn how cross-functional teams work together
  
  

NICE TO HAVE

• Previous internship, coursework, or project experience in marketing, brand, or creative environments

• Familiarity with creative workflows, photoshoot production, or asset management

• Interest in fashion, retail, or consumer lifestyle brands

• Experience with tools such as Asana, Figma, or similar planning platforms
  

  The base pay range for this position is $25/hr-$35/hr which represents the current range for the non-exempt position. Please note that actual pay will vary based on factors including but not limited to location, experience, and performance.
  
  Eligibility: This internship is open to students who are recent graduates or current seniors with graduation dates in Spring 2025, Winter 2025, and Spring 2026. Unfortunately, we are not able to consider candidates graduating in Winter 2026 or later at this time.
  
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