Her Campus Media- Associate, Integrated Marketing
About Her Campus Media
Her Campus Media is the #1 media portfolio for college students and Gen Z. Our brands -- Her Campus, Spoon University, College Fashionista, InfluenceHer Collective, and Generation Hired -- reach an audience of over 130 million social followers and 19 million monthly unique users, and count more than 50,000 influencers and student ambassadors at 1,500 colleges in our global network. Whether through content, resources, events, or other experiences, our mission is to support, celebrate, inspire, amplify, and equip Gen Z to realize their dreams as individuals and for society. We also power full-service, integrated marketing programs for the world’s top brands, who partner with us to create authentic, meaningful connections with our audience.
Her Campus Media is made up of passionate, entrepreneurial, ambitious doers who are fired up about cultivating the next generation of leaders and changemakers. We are a small but mighty team of individuals, most of whom identify as women, committed to continuing to build a dynamic and inclusive organization where we want to work. Visit our Careers page to learn more about our culture and what makes us tick at hercampusmedia.com/careers!
About the Position
As an Associate of Integrated Marketing (Activation), you are responsible for servicing key client accounts and managing multiple small-to-mid scale integrated marketing campaigns simultaneously. You will work across all three business areas including digital, influencer, and experiential on behalf of our brand partners. This role requires a combination of external-facing client services and internal project management throughout the entire post-sale phase. You will be your clients’ champion in bringing their programs to life as well as coordinating between sales, planning, strategy, and your counterparts in our digital, branded edit, design, campus & influencer, and events teams to ensure successful activations that fulfill our clients’ objectives while staying true to our brands. This role reports to a Manager of Integrated Marketing (Activation).
Responsibilities & Duties
Execute and manage small-to-mid scale integrated marketing campaigns from kickoff through recap and renewal stages
Provide outstanding client service to brand and agency partners, owning client communication and relationship building and ensuring clients’ campaign objectives are fulfilled
Lead internal project management and collaboration to ensure successful and timely execution and delivery of all campaign elements
Stay abreast of industry marketing trends and ways to enhance Her Campus Media’s offerings to remain innovative in the market
Qualifications
We believe the following will set you up for success in this role. If you don't have all of these qualifications, please still consider applying and tell us more about what makes you a great candidate for this role! We value unique perspectives, approaches and backgrounds.
Bachelor’s degree (or other college degree) preferred
A foundational understanding of ad sales marketing and/or prior relevant experience in marketing, advertising, media, PR, or communications
Strong interest in client services, with excellent verbal and written communication skills
Top candidates will have prior experience managing client activations (digital/social, influencer and/or experiential) at a publisher and/or agency with a focus on post-sale responsibilities
Excellent organization, time-management, and problem-solving skills
Proactive and collaborative work style well suited for a nimble, highly matrixed organization
Comfortable analyzing quantitative data to inform campaign optimization and recaps
Preferred experience using Google Workspace, Dropbox, Asana, and Slack
Passion for Her Campus Media’s mission and the unique opportunity to marry our audience, community, and client interests in our work
Other information
Benefits & Perks
Eligibility for performance bonuses
Choice among six medical health insurance plans
Dental and vision insurance
401k retirement savings plan with company matching
Unlimited PTO and flexibility to work remotely
Generous company holiday policy, with 20+ paid federal and office holidays in 2024
Two (2) additional floating holidays each year
Parent-supportive culture, including paid parental leave and flexibility post-parental leave to support your transition
Summer Fridays
FSA and HSA offered
Life insurance
Short-term and long-term disability insurance
Free One Medical membership offering same-day primary care over video or in person
Gympass Membership
Free Health Advocate services to help navigate your medical benefits
Free Membership to TalkSpace, virtual mental health therapy
Salary Range: $50,000-$60,000
Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.
Interview Process & Expectations
To apply, click the “I’m interested” button to upload your resume and submit a cover letter as well as any portfolio materials you have if applicable.
Our timeline is to make a hire by February 2024. You can expect 3-4 rounds of interviews, including an initial phone screen and subsequent interviews with leaders on the Community Marketing and Integrated Marketing teams as well as one of HCM’s Co-Founders. You will be asked to submit a short work sample to demonstrate your understanding and approach for this role.
Please refer to our Interview Prep Guide (hercampusmedia.com/careers/interview-prep) for a general overview of our hiring and interview process and what we look for in applications.
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All your information will be kept confidential according to EEO guidelines.
