Rare Beauty- Social Media Content Coordinator
About Rare Beauty
Rare Beauty, based in El Segundo, aims to break down unrealistic standards of perfection. Here at Rare Beauty, we place purpose and social impact at the heart of everything we do—from the products we make, to the community we create. We empower our team and our community to challenge beauty norms by shaping positive conversations about self-acceptance and mental health. We promote self-acceptance and give people the tools they need to feel less alone in the world. Our mission is to help everyone celebrate their individuality by redefining what beautiful means. We take pride in offering best-in-class benefits, with medical monthly premiums covered by the Company at 100%, employee certification in mental health first aid at work, free wellness activities, quarterly makeup stipend and much more!
About the position
The ideal Rare Beauty Social Media Content Coordinator is obsessed with all things' beauty, and social media, and has a keen eye for social media trends. This position will support our award-winning social team and report to the Social & Content Manager. The Social Media Content Coordinator will assist in content creation, and daily community management and support the team with day-to-day functions. The ideal candidate is resourceful, self-motivated, and loves a fast-paced environment while still maintaining a passion for storytelling.
Responsibilities
Manage TikTok community moderation for both owned and earned content to amplify brand voice and cultivate a warm, welcoming community
Work with Social & Content Manager to manage vertical content calendar and execute a goal-oriented social content strategy
Manage Instagram Stories as a content vertical, both creating and posting all assets and working with internal talent to coordinate filming
Be open to serving as talent on brand livestreams—TikTok Live, Instagram Live, etc.
Report on content performance, weekly & monthly, incorporating relevant metrics and analysis
Ideate, film, and edit TikTok videos that help drive discovery and entertain
Share weekly social newsletters to the Social Team and Chief Marketing Officer
Source user-generated content on TikTok, tracking mentions and relevant hashtags daily
Lead communication about social trends, sounds, and video concepts
Identify up-and-coming viral TikTok trends and pitch methods in which the brand can participate in an impactful way
Assist team in coordinating giveaways, winners, and shipments
Assist social team in pulling metrics for monthly reporting
Assist in the planning and execution of digital marketing initiatives and strategies
Collaborate with cross-functional departments on projects and assignments
Participate in weekly social team meetings to optimize social channels
Research and propose additional marketing tactics to deploy across social platforms
Assist the social media team with day-to-day functions, as needed
Additional responsibilities as required
Qualifications
1-2 years of social media or related experience
Bachelor’s Degree in marketing, social media, business, communications, PR, or related fields
Strong knowledge of social media channels and platforms, including TikTok, Instagram, Facebook, Twitter, Pinterest, and YouTube
Excellent verbal and written communication skills
Ability to remain highly organized
Proficiency in Microsoft Word, Excel, and PowerPoint
Strong photo and video editing skills are a plus
Physical Demands
Frequently moves product weighing up to 20 pounds across office for various needs
Frequently moves about inside the office to access storage rooms, office machinery, etc.
Prolonged periods sitting at a desk and working on a computer and other screen types (cell phones, tablets, etc.)
Some domestic and international travel may be required
