Steve Madden- Marketing Associate
About Steve Madden
Steven Madden, Ltd. is globally recognized as a leading company in the fashion industry. What began as a modest $1100 investment in 1990 has developed into one of the most iconic brands in footwear. From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his NY roots, Steve’s vision to provide on-trend women and men with an outlet to express their individuality is innovative, daring, and inspiring. Steve’s innate understanding of trends and unparalleled willpower have resulted in millions of customers worldwide, and propelled his designs to the forefront of fashion.
In addition to marketing products under its own brands including Steve Madden®, Dolce Vita®, Betsey Johnson®, Blondo®, Report®, Brian Atwood®, Cejon®, GREATS®, BB Dakota®, Mad Love® and Big Buddha®, Steve Madden is a licensee of various brands, including Anne Klein®, Superga® and DKNY®. Steve Madden also designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, specialty stores, luxury retailers, national chains and mass merchants. Steve Madden also operates 227 retail stores (including eight Internet stores). Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products, including ready-to-wear, outerwear, eyewear, hosiery, jewelry, fragrance, luggage and bedding and bath products.
With an emphasis on retail, wholesale, licensing and international business, there's a constant need for new ideas and versatility. Our environment is extremely fast paced, and requires associates to maintain a balance of energy and professionalism. Steve Madden is about fashion-forward product and great people. Our employees are energized, intelligent and passionate about our business and committed to providing excellent customer service.
About the position
We are seeking a Wholesale Marketing Associate to support marketing efforts for all Steve Madden brands and categories under the Company umbrella. This role will require creation and implementation of marketing strategies for our wholesale retail partners. The candidate will assist in strategic ideating and execute coop brand marketing campaigns, in-store experience, and content development in accordance with business needs. This role requires digital marketing expertise, creativity, strong communication skills, organization, and the ability to effectively navigate a senior leadership team. Reports to Marketing Manager.
Responsibilities
Support marketing team in ideating strategy and campaign assets based on business priorities within the wholesale divisions
Support manager in working between Steven Madden, Ltd and retailer marketing teams to ensure collaboration and execution of overall marketing strategy
Work with social media and influencer teams on strategy and execution to support each retail partner
Integral involvement in seasonal brand campaign shoots from a product and application perspective
Assist in pulling samples and creating shotlists, working cross-functionally between multiple teams (key accounts, production, creative)
Create and own co-op content calendars, updating them as needed
Own digital marketing activations (ie collaborative ads and sponsored products) and track their performance, ensuring attention-to-detail and targeting correct groups
Present to Steve Madden team on a quarterly basis regarding performance, working with manager to make program recommendations moving forward
Create and own quarterly recaps, working with manager and cross-functional teams to include KPI’s on key activations as well as budget roundups
Deliver assets to external and internal partners in a timely manner, working with the creative team and marketing leadership to ensure we meet deadlines
Collaborate with multiple key accounts teams to ensure each team’s business needs are prioritized and promoted accordingly
Own monthly wholesale emails and one-off wholesale asks, briefing creative and staying on deadline
Own shotlists and working with the shoot team to facilitate any wholesaler content needs
Assist in working on apparel projects as needed
Other projects and duties may be assigned
Qualifications
2-3 years of marketing experience with deep familiarity with wholesale marketing, digital brand strategy, content creation, eCommerce, paid search, multi-channel execution, and influencer strategy
Strong business acumen in the wholesale and/or fashion industry
Keen understanding of advertising strategies, trends, and best practices associated with Facebook, Instagram, and TikTok
Ability to work in a fast-paced, dynamic, and evolving environment
Ability to develop and maintain professional relationships with key business partners and customers positively impacting business growth
Agile, nimble, positive, and flexible work ethic
Good time management and organization skills, with the ability to multi-task
Travel may be required
Additional Information
The pay range of this position is $80,000 - $90,000. Actual salary will be determined based off candidate’s skill sets, years of experience, and other job-related factors. This range does not include benefits such as health insurance, paid time off, 401K, and additional company benefits.
