Domify- Social Media Coordinator
About Dormify
Dormify is THE destination for designing and outfitting a college dorm room, teen bedroom, or small apartment. The Company designs, manufactures, and curates a broad selection of high quality, unique and affordable on-trend décor to personalize small living spaces. The brand’s integration of styling assistance with its omnichannel marketplace has made Dormify a cult-favorite brand for a powerful, loyal Gen Z audience.
About the Position
Dormify is looking for a talented and passionate digital storyteller to assist in our content creation and social media management. You'll collaborate with our social and marketing team on content development and engaging with and nurturing the Dormify online community. Through content creation and authentic community engagement, you will play a critical role in growing and maintaining a strong and loyal community of followers. You will be tasked with creating and editing engaging, relevant content (emphasis on video) that aligns with our brand voice and overall messaging strategy. You will join a passionate, in-house team of social media and Gen Z experts and serve as a center of knowledge for the latest trends and best practices regarding digital content. This role is located in NYC and is hybrid.
Responsibilities
Brainstorm, produce, and edit engaging content that establishes Dormify as deeply knowledgeable, authentic, and relevant to Gen Z across all social platforms, including but not limited to TikTok, Instagram, Pinterest, X, Threads, YouTube, and Facebook.
Stay up-to-date on the latest Gen Z and social media trends, community insights, and emerging platforms.
Shoot and edit for various video formats, from educational and informative tutorials to TikTok trends and man-on-the-street interviews.
Build relationships within our online communities by monitoring and responding to DMs and comments.
Collaborate with the marketing team to pitch and develop innovative content strategies to drive engagement and connection with diverse audiences, including Gen Z high school and college students, first-time apartment dwellers, and parents.
Develop a deep understanding of Dormify's brand and ethos and help the team stay informed and relevant.
Qualifications
Are a power user/creator on TikTok, YouTube, Pinterest, and Instagram (at least well-versed on 2+ platforms).
Are in tune with Gen Z culture and eager to help create content that appeals to this audience.
Constantly have an ear to the ground and can quickly identify and capitalize on new trends.
Have editing and post-production expertise with video editing tools such as Adobe Premiere, Photoshop, or InShot.
Can edit engaging short-form content for TikTok, Instagram, Facebook and YouTube.
Understand how to capture content natively within social platforms.
Preferably have a Bachelor’s degree in Digital Marketing, Social Media, Communications, Public Relations, or Film and Video production.
Other information
Compensation: $50,000 - $60,000
