WNBA Email Marketing Specialist
About The NBA
The National Basketball Association, or NBA, is a professional basketball league comprised of 30 teams across North America featuring the best basketball players in the world.
About the Position
This position is part of the Fan Acquisition and Engagement team at the WNBA, with the goal of growing the overall WNBA fanbase and enhancing the fan experience. The Email Marketing Specialist will be responsible for the WNBA’s email channel, with a heavy focus on content strategy and creation as well as campaign management. Successful candidates will be able to develop and execute comprehensive campaigns that drive key fan actions – including directly contributing to viewership and Direct-to-Consumer objectives. This role is a fantastic opportunity for an individual with strong email marketing experience to own and optimize the WNBA’s email communications.
Responsibilities:
Execute end-to-end email development and execution for all fan communications
Create and manage the editorial calendar for email campaigns in alignment with marketing objectives
Write and edit engaging email copy that drives action and reflects our brand voice
Personalize content to improve engagement and conversion rates
Collaborate with internal/external creative teams to produce visually appealing email assets and templates
Manage and train production agency who will be responsible for building and deploying each email
Perform quality assurance checks to ensure content is accurate and messages render correctly
Connect with marketing analytics to monitor campaign performance and define areas of improvement
Conduct A/B testing to push forward the most impactful efforts (subject lines, content, etc.)
Create reusable HTML/CSS modules that are coded for optimal display across various devices
REQUIREMENTS
2-3+ years of experience in Email Marketing
Experience working directly with Email Service Providers (preferably Braze), as well as related technology providers (e.g., Movable Ink)
Excellent understanding of email configuration, deliverability, regulations, and performance metrics
Working knowledge of HTML and CSS for email formatting
Strong writing and editing skills
Self-starter who can balance multiple campaigns simultaneously without sacrificing attention to detail
Concrete knowledge of basketball and the WNBA
