Milk Makeup - Community Coordinator
About Milk Makeup
At Milk Makeup, we’re all about good ingredients + effective formulas. We’re cruelty-free, paraben-free, and 100% vegan. Always.
Born out of Milk, a creative studio in downtown New York City, community and self-expression is at the heart of everything we do. We believe beauty isn’t about how you create your look, it’s what you do in it that matters.
#LiveYourLook
Who You Are
Naturally curious: You’re always thinking about how to improve your and your community’s future. You value a forward-thinking space that encourages you to move the needle and take risks.
Confident but chill: You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You go after what you want, but always have your team and the greater good of the brand in mind.Creatively minded: You’re not afraid of the unknown and enjoy problem solving. You’re down to disrupt the status quo and believe that an open mind is always a good place to start.
Inclusive + mindful of community: You embrace differences and help foster a safe working environment for yourself and your peers.
Champion of self-expression: You’re genuinely you. You live your look and want to grow with people who champion self-expression.
About the Position
As Community Coordinator for Milk Makeup, you will assist Milk Makeup’s social team in driving successful, results-driven marketing comms efforts across social media channels including TikTok & emerging channels. This person will be responsible for consistently engaging with our community, coordinating content across social channels, growing brand awareness & increasing fan acquisition while partnering with our team to increase our brand affinity with our communities.
Responsibilities
Manage day-to-day operations + community management of Milk Makeup’s social media channels
Always-on community management; field community comments and direct to appropriate person or department for feedback as needed
Gather, summarize, and share product feedback to inform product and marketing strategies; be a point of contact for our CX team
Own the posting of all organic social media content in partnership with part-time Community Coordinator during the week & on weekends (channels: Tiktok, YouTube/YT Shorts, IG Stories/IG Reels, Meta)
Closely collaborate with Social Media team to develop and maintain 30/60/90 day content plans focusing on strengthening engagement while driving key integrated marketing priorities and keeping core of Milk Makeup DNA alive
Support the team in identifying real-time engagement opportunities for the brand
Own the ideation and execution of IG Stories in partnership with Content Manager & Social Copywriter
Responsible for UGC sourcing, outreach, and approval for all social networks; focusing on organic social reposts and paid content amplification opportunities
Collaborate with part-time community coordinator on keeping UGC tracker up-to-date
Occasionally create content that will support Milk Makeup’s organic social pages
Creating and filming trends/real-time reactive content
Support coverage of PR/press events
Establish regular community management share outs with the larger Marketing Team and contribute to organic social quarterly reports
Identify and maximize social media management + listening and analytics tools for variety of team projects including monthly summaries, launch reports, content deep dives, competitive benchmarking (ie Phidel reports)
Collaborate with Content Manager and Social Content Team to determine new opportunities to engage and expand our audience (contests, partnerships, creative ways to engage audiences, new app functionality)
Requirements
1 year of internship or independent experience in social media marketing, specifically in community building and engagement
Understanding of the latest trends and platform updates on social media
Excellent writing skills
Comfortable being on camera and creating content. Video editing skills a plus.
Experience in beauty is a major plus
Able to work a hybrid work schedule with potential weekend support (in person 3x a week)
