Sol de Janeiro- Digital Copywriter
About Sol de Janeiro
Launched in 2015, SOL DE JANEIRO is an award-winning, fast-growing premium global lifestyle beauty brand inspired by the beauty rituals and attitude of the beaches of Rio. Our brand purpose is to spark endless self-celebration and joy through the power and warmth of the Brazilian spirit. This philosophy extends from our products to our corporate culture. We are leaders, permanently inquisitive, category obsessed, incredibly diverse, self-demanding, true team players, and we are all Brazilian in Spirit.
Headquartered in New York and launched as a digitally native brand, we now have teams in Rio, Paris, London and Italy supporting the expansion across the globe.
About the Position
This role will support the team by delivering brand-right, direct-to-consumer (DTC) Copy for Sol de Janeiro’s digital channels. This individual is expected to create navigable, resonant Copy that reinforces brand narratives and increases conversion.
The Digital Copywriter must be culturally aware and attuned to both beauty industry and digital language trends. This individual is a detail-oriented self-starter with a passion for digital marketing and messaging. This role will also understand the importance of customer journey and copy within Design.
The position will report to the Senior Copywriter, Digital in the Creative Department.
Responsibilities
Own Copy for all promotions, including annual sales, shipping offers, and monthly gifts with purchase. Ideate, write, edit, and proofread content, while supporting DTC Marketing team and Senior Copywriter, Digital on strategy
Own writing, editing, and proofreading content for loyalty communications, while supporting the Senior Copywriter, Digital and Loyalty Marketing team on strategy and approach
Own naming and Copy development for bundles and sets exclusive to SoldeJaneiro.com, ensuring product details are accurate and editorial messaging aligns with brand voice
Support Senior Copywriter, Digital in writing, editing, and proofreading evergreen and seasonal digital content, including paid social marketing, performance ads, emails, SMS and SoldeJaneiro.com assets
Support Senior Copywriter, Digital in brainstorming creative, out-of-the-box approaches to digital content requests
Strengthen and reinforce brand voice in every asset, working with Senior Copywriter, Digital and DTC Marketing to refine throughout digital touchpoints where needed
Consistently apply digital best practices in order to deliver engaging, conversion-led Copy that aligns with intended audience and channel
Provide multiple versions of assets to create effective A/B tests. Track results and incorporate learnings into future Copy
Respond to feedback and make edits efficiently, meeting deadlines in accordance with business needs
Provide ad-hoc support to Copy team in brainstorming product names, taglines, and brand expressions
Develop and employ a thorough, organized proofreading process to avoid spelling and grammar inconsistencies
Review digital marketing briefs with a detail-oriented eye, collaborating with the Design team to deliver assets that align with Marketing teams’ business goals
Demonstrate a passion for the brand, quickly learning and retaining our Style Guide, as well as benefits, ingredients, and brand stories associated with each product
Qualifications
Bachelor's Degree in English, Communications, Marketing, Merchandising or similar
3+ years of experience writing Copy across digital platforms, including email, social, and paid media
High attention to detail – must be able to closely read briefs, memorize product stories, and proofread with precision
Familiarity with style guides and digital best practices a plus
Pro-active – must be able to liaise with Marketing teams on own and be accountable for deadlines
Passionate about digital marketing with an eye for compelling, conversion-led copy
Collaborative and a team player who can develop strong cross-functional relationships
Positive attitude comfortable with a high volume of copy requests and a fast-paced environment
Experience with Asana management system is a plus
Must be comfortable working a hybrid schedule (remote & in our New York City office, when needed)
Other information
Salary Range
$75,000—$85,000 USD
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
The information contained herein is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee, as these may change or new ones may be assigned at any time.
Sol de Janeiro is committed to diversity and inclusion in the workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
